Inspired by her grandmother's beauty rituals that she was taught on her trips back to India as a child, AAVRANI was created by founder Rooshy as she rediscovered her Indian heritage after growing up in Detroit. Built upon the beauty secrets of India, AAVRANI's mission is for all women to embrace their dualities and celebrate their conflicted, immense, breathtakingly unique identities that make them who they are.
Verticale Value Set:
Inclusivity & Individuality: Made for all women, across multiple ethnicities.
Women's Empowerment: Female founded and created for all women to embrace their identities and celebrate them.
Clean Ingredients: All of AAVRANI's products are made with 100% natural ingredients and without mineral oil, parabens, sulfates, irritants, synthetic fragrances, or animal cruelty.
Diverse Founders: Aavrani's founder is of Indian descent, raised in Detroit, Michigan.